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A Very Merry Christmas Deep Dive: Trending Holiday Music on YouTube

Holiday trends come and go, but one thing never changes: the magic of Christmas music

Holiday trends come and go, but one thing never changes: the magic of Christmas music. From Tchaikovsky to Fred Astaire to Lil Nas X, everyone has a favorite Christmas song, and the holidays wouldn't be the holidays without it.

With music now on demand, audiences have more control than ever over their Christmas music consumption. Spotify has reported as many as 6.5 million minutes of holiday music streams by Thanksgiving alone.

By December, audiences are even more entrenched in the comforting sounds of the holiday season. On YouTube, one of listeners’ most reliable ways to stream music for free, Christmas singers step into the search bar limelight in December to dominate video streams.

Here are the Top 5 Most Searched Christmas Singers on YouTube in the week of December 11th to December 17th, 2022:

1. Pentatonix: 42k searches

Whether or not you’re a year-round fan of a capella, Pentatonix’s iconic holiday compositions are an instant boost of serotonin. When their rendition of Hallelujah dropped in 2016, they instantly made Christmas music history. To date, the official music video has 695 million views and counting.

2. Sideman: 38k searches

This holiday season, YouTubers Sidemen put together a challenge that split their group into two teams. One had a budget of $100 to make a hit Christmas song and video, and the other had $100k to do the same. Whichever team has the most views by Christmas day wins, which means that fans old and new have been searching up the competition like crazy.

3. NSync: 28k searches

90s kids unite! NSync conjures up nostalgia any day of the year, but it seems that with Christmas around the corner, viewers crave their comforting tracks and holiday hits even more.

4. Gwen Stefani: 21k searches

Miss Stefani knows how to release a hit. Though her career took off in the 90s, her Christmas song from 2018 with her now-husband Blake Shelton is at the top of December YouTube search results.

5. Michael Buble: 19k searches

If Mariah Carey is the queen of Christmas, Buble should be crowned King. Classy, charming, and Christmas-obsessed, Michael Buble’s traditional sound fuses Holiday trends old and now. At Surge.AI, we monitor the web to track trending searches across your audience’s go-to platforms. Ready to see what AI can capture for your business? Let’s chat - contact us at hello@surge.ai.

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